Networked Media: Class 9

In her discussion on free labor in digital economy. Terranova suggests that the seemingly autonomous cultural production is inherently a part of the capitalist society in large. She coined the term “social factory” and points out the blurring distinctions between “labor” and “culture”. She suggest that the process in which “free labor” becomes essential to digital economy has to do with the fact that the society has historically valued “creativity” and “knowledge” as the symbol of freedom, individualism, autonomy and personal well-being. And she argues that the rhetoric value the society’s “collective intelligence” had allowed cultural production to escape the criticism of capitalistic nature.



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